Wednesday, August 08, 2012 | 2:22 PM
Understanding AdWords advertising policies is an important part of successfully managing your account and delivering ads that are safe and useful to users. To help you understand how policies affect the delivery of your ads, we recently introduced a status insights icon on the Ads tab. We’re now following up with another feature to help you identify policy issues more quickly: a new Policy Details column.
The Policy Details column allows you to scan and sort policy issues across all of your ads (without hovering individually over each status one by one). You’ll find information like:
- Approval status for each ad
- Disapproval reasons, if applicable
- Specific policies that can limit where your ads show
Here’s what the Policy Details column will look like, alongside some fictional example ads:
To find this new column, navigate to your Ads tab and click the “Columns” button to start customizing your columns. Under the “Attributes” section, click to add “Policy details” and save. You’ll then see the new Policy Details column in your Ads tab. (One note: this new policy column isn’t yet downloadable in your reports, but we’re working on it!)