Wednesday, August 08, 2012 | 10:03 AM
What happens when you give hundreds of student teams across the world an AdWords online advertising budget of US$250 and three weeks to help a local business improve their marketing campaign? A great lesson for advertisers of all kinds. In an effort to help build the next generation of innovative digital marketers, Google has been annually hosting the annual Google Online Marketing Challenge (GOMC) which is now in its fifth and most competitive year yet. A total of 11,000 students from 86 countries/territories participated in this year’s challenge and the results are in.
The Global Winning team comes from the Warsaw School of Economics in Poland, under Professor Tymoteusz Doligalski. The team of Piotr Wawrysiuk, Kamil Borkowski, Joanna Sakowska, Aneta Maliszewska, and Łukasz Kanownik worked with Rowery Embassy, a bicycle company in Warsaw that specializes in beach cruisers. The team is the first ever Global Winner to come from Europe and helped to increase bicycle sales and brand awareness. Their three-week campaign generated almost 40,000 impressions and over 300% return on investment.
- The Asia Pacific Winner comes from the University of Asia and the Pacific in the Philippines, under Professor Kahlil Corazo. The team of Hannah Ishael Tan, Danna Anne Marie Lee, and Kyne Darby Santos worked with Olivia and Fifth, a fashion boutique. The student team increased current and future sales by boosting alert sign ups and order leads.
- The Americas Winner comes from James Madison University in Virginia, under Professor Theresa Clarke. The team of Rachel Krause, Tara Goode, and Nicole Behr worked with Triple C Camp, a summer day camp and challenge course located in Virginia. The Triple C Camp campaign successfully grew website traffic and CTR.
- The Europe Winner comes from the University of Applied Science Würzburg-Schweinfurt (FHWS) in Germany, under Professor Mario Fischer. The team of Urs Merkel, Christian Pregitzer, Martin Gelowicz, and Stefanie Niggemann worked with MTRShop24, an online fashion accessories boutique. The MTR24 campaign had two key goals, to boost awareness and increase shop sales, which the student team achieved.
- The Middle East/Africa Winner comes from Technion- Israel Institute of Technology, under Professor Sarit Moldovan. The team of Alex Zhitnitsky, Oshri Rozenheck, and Boris Fridman worked with the Perach Tutoring Project, a mentoring/tutoring program for disadvantaged children. The Perach campaign focused on increasing volunteers for its tutoring project which it succeeded in doing with over 150 volunteer sign ups.
Click here to see the rankings of all competing teams, including Finalists and Semi-Finalists.
To learn more about the Google Online Marketing Challenge, please visit our website: www.google.com/onlinechallenge.
Posted by Sowmya Ramakrishnan, Product Marketing Manager