Monday, September 10, 2012 | 1:06 PM
With more than one million apps currently in the Google Play and iTunes Stores, we know that those of you advertising apps are looking for ways to drive valuable installs at scale while helping your apps stand out from the crowd. We recently launched several app promotion features designed to help those of you who have created an app promotion campaign in AdWords, or are considering creating an app promotion campaign, maximize your return on investment.
CPA Bidding with Conversion Optimizer
You are constantly looking for ways to easily optimize your campaigns and attract the right customers at the right cost. Google’s Conversion Optimizer helps increase conversions across our search and display networks while decreasing cost per acquisition. Conversion Optimizer analyzes historical conversion data and adjusts bids on an ongoing basis to help you maximize your ROI. We're now extending the power of this automated bidding feature to app advertisers to help you drive efficient app installs at scale.
For advertisers looking to promote your apps to app users, capturing the attention of potential users and driving them to download your app is key. Many advertisers use our text ads to drive people to an Android or iOS app, and we've now optimized text ads for Android or iOS apps to include more information about what users are getting, what they have to pay for it, and how others feel about the app.
With AdWords, app advertisements are automatically updated with the latest information like reviews and ratings. You simply create a text ad that points to your app download page, and AdWords supplies the graphics and formatting. We’ve found that when app advertisers provide users with this kind of important information about their apps, many have seen their cost per conversion decrease by about 25%.
If you’d like to learn more about Google’s app promotion features and see a live demonstration of how to implement and optimize these tools in your AdWords account, tune into our webinar on September 12th at 10am PST. Register today by visiting this link: http://goo.gl/B49ma.
Posted by Chrix Finne, Product Manager, Mobile Ads