We know you’re busy preparing great deals for the fast-approaching holiday season. When shoppers find these deals on Product Listing Ads (PLAs), they will expect the price and availability to match your website. Any changes to this information on your website will need to be reflected on Google Shopping as quickly as possible. To help you with this, we’re announcing automatic item updates.

If you enable automatic item updates, we will update product price and availability shown on PLAs if we notice a difference between your product data and your website’s microdata instead of disapproving your ads. These item updates will persist until you make an update to your product data. Merchants who have participated in the beta have seen a 50% reduction in price-related item disapprovals.

You can follow these steps to get started with automatic item updates:
  • Implement microdata on your website. Learn more about implementing microdata.
  • Enable automatic item updates by visiting the automatic item updates tab in the settings section of your Merchant Center account.

Automatic item updates work in conjunction with a good feed rather than replacing it. Accurate and frequent data feed updates are still critical to ensure great results for shoppers. If many of your products are updated several times per day, we suggest using the Content API in addition to setting up automatic item updates.

To keep your items live during this holiday, you should always make sure to comply with our Google Shopping policies while participating in Google Shopping. For more help with data and policy requirements, please visit the Merchant Center Help Center.

Posted by Hannah Schlesinger and Tom Beyer, Google Shopping Team

More and more people turn to search to plan their local shopping trips. In fact, 83% of shoppers would be more likely to visit a store if they could check the availability of an item online beforehand.1 Since we launched local inventory ads in the US last fall, many savvy retailers have taken advantage of the opportunity to promote their store items to nearby shoppers on Google.2 Now, we’re excited to make these ads available in the UK, France, Germany, Japan and Australia.

Promote store-only products on desktop
We have also expanded support for store-only products and campaigns to desktop devices, enabling retailers to promote stores to the right customers at the right time. For example, you can prioritize showing local products to get shoppers in your doors during the weeks and days leading up to the holidays. As items go out of stock online and last-minute shipping costs increase, retailers who can provide cost-effective, quick in-store purchase options stand out in the crowd.

Get started with local inventory ads
Local inventory ads help retailers drive foot traffic and sales by showing local product availability, price and store information to shoppers in the area. If you’re a retailer with physical stores and are interested in getting started with local inventory ads, visit the program overview and fill out the interest form.

Posted by Christina Ilvento, Product Manager, Google Shopping

1 Research background: Google/Ipsos MediaCT/Sterling Brands, Digital Impact on In-Store Shopping, March-May 2014. Survey conducted among 6,000 smartphone users aged 18-54 who have influence in the purchase decision making process of Retail, CPG or Tech products and have used the Internet to look for shopping-related information.
2 Local inventory ads were formerly called Local Product Listing Ads.

With the growth of product queries across the web, advertisers are looking for new ways to connect their products to interested shoppers.

By opting your Shopping Campaigns into Google’s search partners, you can now reach users as they search or browse for products on retail and commerce sites in the Google Search Network. These retailers, such as, are part of AdSense for Shopping, our latest product to help monetize site traffic.

Extending your Shopping Campaigns to these sites helps you reach qualified users beyond and Google Shopping. Your Product Listing Ads show alongside contextually relevant results, determined by the user’s search, the product category or the product name. For example, if you sell tailgating grills on Google Shopping and a user searches tailgating grill on a retail partner's site, your Product Listing Ads may be eligible to appear.
Product Listing Ads on
Similar to text ads, opting your Product Listing Ads into search partners won’t affect your quality score on

AdSense for Shopping is currently limited to a small set of retail and commerce publishers. As we release the product to more publishers, we expect advertisers with Product Listing Ads opted into search partners to see increased traffic to their sites. If you’re a retailer and you’re interested in monetizing your site through AdSense for Shopping, please complete this interest form.

To learn more about showing your Product Listing Ads on search partners and evaluating your performance, please visit our AdWords Help Center.

Posted by Jesse Adkins, Product Manager, Google Search Ads

Earlier this month, we introduced an upgrade tool for advertisers to upgrade to Shopping campaigns quickly and easily. If you’ve already upgraded, then you’re all set. If you haven’t upgraded yet and don’t do it by the end of this month, the following is what will happen to your regular Product Listing Ads (PLA) campaigns come September.
  • Phase 1: Limited functionality of all regular PLA campaigns - Starting September 2nd, you will not be able to edit your product targeting, max. CPC bids, promotional text and destination URLs anymore. Campaign statuses and budgets will remain editable so you can manage your spend until your regular PLA campaigns are auto-upgraded to Shopping campaigns.
  • Phase 2: Auto-upgrade to Shopping campaigns - Throughout September, regular PLA campaigns that received impressions in the preceding few weeks will be auto-upgraded to a new Shopping campaign with a similar campaign structure. Some regular PLA campaigns, settings and bids might not carry over to your new Shopping campaign due to technical limitations. Once your regular PLA campaigns are auto-upgraded, you’ll receive an email notification and your regular PLA campaigns will stop serving PLAs. Further details on the auto-upgrade are in the AdWords Help Center.

Don’t wait to upgrade
As a final reminder, upgrade your campaigns before September to ensure they are set up as you’d like. We recommend using the upgrade tool as it walks you through the upgrade process step by step.

For more information, visit this help center article on the retirement of regular PLA campaigns and the automatic upgrade to Shopping campaigns. If you have any questions, reach out to the AdWords Community Forum or contact us.

Posted by Eric Tholomé, Director of Product Management, Google Shopping

This is the final stretch. At the end of August, regular Product Listing Ad (PLA) campaigns will retire and be replaced by Shopping campaigns. A majority of you have started upgrading to Shopping campaigns, but if you’re one of the few who haven’t yet, we’re introducing a new upgrade tool that’ll help you upgrade in a matter of clicks.

This tool creates a Shopping campaign from your regular PLA campaign, with a campaign structure and bids based on your regular PLA campaign and historical performance data.
If you haven’t started your upgrade, we encourage you to use this tool as a jumping off point for your Shopping campaigns. Be sure to check your campaign budgets, settings and bids so they’re customized to your business needs.

Note that not all campaigns are compatible with this upgrade tool. If, for example, you use AdWords labels or groupings in your product targeting or inventory filters, you must update your data feed with custom labels before you use the upgrade tool, unless you’re happy to use another attribute to subdivide your inventory in AdWords directly.

You can access the upgrade tool, and check which of your campaigns are eligible, in the Settings tab of your existing Product Listing Ads campaigns. Learn more in the help center.

We’re here to help
We want to make sure you’ve thoughtfully upgraded and are ready for the holidays. Join us for a Learn With Google Hangout on Air on August 12 at 10:00am PST to walk through the new upgrade tool. If you have any questions, reach out to the AdWords Community Forum or contact us.

Posted by Eric Tholomé, Director of Product Management, Google Shopping

With less than eight weeks left until regular Product Listing Ad (PLA) campaigns retire, we're excited that the majority of PLA advertisers have already started taking advantage of Shopping campaigns, and 85% of these have already fully upgraded. Advertisers who’ve upgraded like Farfetch, US Mattress, LiBoutique and ValuePetSupplies are seeing great success thanks to the retail-centric interface, item-level reporting and competitive benchmark data.

For those of you who’ve upgraded, we’re excited to introduce two new tools to make campaign management, specifically bid optimization, easier.
  • Bulk Uploads: You now have the ability to download a product group report, edit your bids and destination URLs, and import your changes using bulk uploads
  • AdWords Editor: We’ve heard your feedback, and with the latest version of AdWords Editor, you can edit your bids and destination URLs for individual product groups at scale. At this time, AdWords Editor doesn’t support the creation of Shopping campaigns or product groups, so please plan time to create your campaigns and subdivide your product groups directly in AdWords.

If you haven’t upgraded to Shopping campaigns, we strongly encourage you to start as all regular Product Listing Ad campaigns will retire at the end of August.

Many third-party agencies and platforms are upgrading advertisers to Shopping campaigns, so if you work with one, reach out and see how they can help. Here are a few resources to answer questions and get you started:
Posted by Eric Tholomé, Director of Product Management, Google Shopping

We introduced Shopping campaigns in February to make it easier for you to manage your Product Listing Ads (PLAs). In late August, Shopping campaigns will be the default campaign type for all PLA advertisers.

To help retailers make the most of their Shopping campaigns, we’re excited to introduce a new best practices guide, “Shape Up Your Shopping Campaigns.” It addresses important questions like:
  • How should you structure your campaigns: by product line, performance, or both? 
  • Which feed attributes have the best chance of improving CTR?
  • Are you adjusting bids quickly enough during peak seasons?

Download the “Shape Up Your Shopping Campaigns” guide now to ensure you’re making the most of your PLAs and data feeds.

 For additional help, here are a few resources:

Posted by Matt Lawson, Director, Performance Ads Marketing

Over the past year the Google Shopping team has made improvements to help merchants sell their products with new ad formats and a new campaign type. These improvements would not have been possible without great product data from merchants to help build better experiences for shoppers. Today, to provide merchants with more flexibility when organizing product data and reach more shoppers, we’re announcing an update to the Google Shopping Feed Specification:

  • Mobile landing page links should be submitted separately to direct mobile shoppers to the right experience
  • Merchant-defined custom bundles, such as a camera with additional case and lens, must now be identified as such in order to be displayed appropriately on Shopping
  • Apparel attributes are added to allow more detailed descriptions of your apparel products
  • Item availability now simplified to allow a clearer distinction between different availability states
  • Mandatory character limits clearly stated for each attribute to help the right product information being displayed

Along with attribute updates, we are also revising image quality recommendations and creating a new landing page policy as part of the feed specification update.

Beginning September 30, we will start enforcing the updated feed specification globally, but merchants can submit the new attributes immediately. We encourage all merchants to review the new feed specification as some of the updates will require changes to your current product data. To find a list of all changes, view the updated feed specification in the Merchant Center Help Center.

Merchants should always make sure to comply with our Google Shopping policies and legal requirements while participating in Google Shopping to avoid any product or feed disapprovals. For more help with data requirements, please visit the Merchant Center Help Center.

Posted by Angelika Rohrer and Patrik Reali, Google Shopping Team

A few years ago, we introduced the Google Content API for Shopping to help you manage and update your Google Merchant Center product information programmatically and at scale. Today, we’re excited to announce a new version of this API, giving you more insight into your data quality and new options to help you keep your data fresh.

With this new version, you can, for example:
  • Get item-level data quality information and see if an item was disapproved because your landing page URL isn’t working on a mobile device or if your unique product identifiers are inaccurate.
  • Update price and availability for one or more items much more quickly so your customers have the latest price-point and know what’s in-stock before they click through to your site.
  • Integrate more easily with Google Shopping thanks to a broader choice of programming languages and data formats supported.

While the current API will continue to be available until the end of February 2015, we encourage you to adopt the latest version of this API and take advantage of these new features as early as possible.

To learn more, visit the Content API for Shopping hub. If you have any questions, check out our Content API for Shopping support forum.

Posted by Eric Tholomé, Director of Product Management, Google Shopping

Earlier this month, we shared a few success stories on Shopping campaigns, our new campaign type for Product Listing Ads (PLAs), and that the regular PLA campaign type will retire in late August 2014.

To upgrade to Shopping campaigns, we encourage you to create a Shopping campaign from scratch and then customize your product groups and bids from there. That way, you can choose how granular you’d like to get and ensure all your inventory is included in your Shopping campaign.

However, if you would like to base your Shopping campaign on a regular PLA campaign, we’re introducing an option today to help you upgrade.
After setting up your Shopping campaign, you’ll be taken to a new page to create ad groups. Here, you’ll see two options: the ability to start fresh with one ad group or create one or many ad groups based on a regular PLA campaign.

Note that some parts of a regular PLA campaigns aren’t transferable to a Shopping campaign, like product targets that use AdWords labels or groupings. If none of your PLA campaigns are transferrable, you might not see this option.

Keep in mind
With Shopping campaigns, you no longer need to create separate ad groups or product targets to track your impressions, clicks and cost. You can analyze and report on your PLA performance by product attribute or by individual items in the Dimensions tab, regardless of your campaign structure.

As a reminder, all PLA advertisers will need to upgrade to Shopping campaigns by late August 2014, at which time all remaining regular PLA campaigns will be automatically upgraded. Over the next few months, we’ll continue to share more information and tools to help you upgrade your campaigns and manage them at scale.

To learn more about Shopping campaigns and how to upgrade, here are a few resources:

Posted by Eric Tholomé, Director of Product Management, Google Shopping

In February, we made Shopping campaigns available to all Product Listing Ad (PLA) advertisers and, in March, we released AdWords API support to help you manage your campaigns at scale. Shopping campaigns offer the ability to browse your inventory directly in AdWords, report on your performance down to the product-level, and bid competitively with new metrics like benchmark data and impression share. We’ve received great feedback from you so far and are excited to share what’s next:
  • Size your opportunity with Bid Simulator - To provide more actionable insight into your PLAs, we’ve been rolling out a Bid Simulator that’s now available in all Shopping campaigns. With a Bid Simulator, you can now estimate how bid changes could impact your impressions, clicks or costs.
  • Options to create a Shopping campaign - In the coming days, we’ll be adding some options to help you get started. You would be able to create a Shopping campaign from scratch or, for many of you, use one of your regular PLA campaigns to create similar product targets, negative keywords or promotional text.
  • Multiple ad groups for advanced retailers - While many of you will be happy with your Shopping campaign as is, we’ve heard from advanced retailers that they’d like to create multiple ad groups. It’s now possible to do this within a Shopping campaign.
Continued Retailer Success
Since we made Shopping campaigns available to all PLA advertisers, we continue to hear many examples of how it helps you manage PLAs and effectively grow your business. Here are a few:
“The benefits of Shopping campaigns can’t be overstated – the ease of setup, the transparency of data, the ability to group products into logical categories and manage to the product level make it a must. All of these contribute to our clients’ ROI almost tripling, and there’s still room to improve.” -JumpFly
“The new Shopping campaigns allowed us to achieve a much higher-level of profitability, cutting costs by 13% and increasing return on ad spend by about 22% on average. Not only that, the new campaign type trims about 2 hours of setup time.” -Exclusive Concepts 
“We used the product-level data from our Shopping campaign to fine-tune our bidding strategy, focusing on the products that acquired the most traffic & lowered the ones that are less important. This helped us increase visits 25% & ROI by 16%.” -Wiggle 
“Shopping campaigns effectively reduced the time spent setting up product-specific bids and optimizing in half. We can now invest even more time into each client, and the results we’ve seen have been no less than amazing. A client selling home accessories saw a 301% increase in revenue after only one month. As a result, we are now changing our agency standards within PLAs to only use Shopping campaigns.” -White Shark Media
Future of Shopping campaigns and retirement of regular PLA campaign type
Shopping campaigns offer a truly retail-centric and seamless approach to PLAs. We're very excited by the positive feedback we've heard so far and will continue to build tools and features into this new campaign type to help you manage your PLAs. Thus, we'll be retiring the regular PLA campaign type and asking all PLA advertisers to upgrade to Shopping campaigns by late August 2014, at which time all remaining PLA campaigns will be automatically upgraded. Over the next few months, we’ll share more information and release more tools to help you upgrade your campaigns and manage them at scale. We encourage you to start planning your upgrade to Shopping campaigns today to take full advantage of the new features as soon as possible.

For additional help, here are a few resources:

Posted by Eric Tholomé, Director of Product Management, Google Shopping

As part of our efforts to help you connect with consumers and promote your products online, we introduced Shopping campaigns to all Product Listing Ad (PLA) advertisers in February. Shopping campaigns offer a streamlined, retail-centric advertising experience with robust reporting and insightful competitive metrics like benchmark data and impression share.

Today, we’re excited to announce that you can now create and manage your Shopping campaigns at scale with the AdWords API. We are working with external agencies and search management platforms to add support for Shopping campaigns.

For more information on Shopping campaigns, here are a few resources to help you get started:

Posted by Eric Tholomé, Director of Product Management, Google Shopping

Last year, we introduced Shopping campaigns to a limited number of advertisers as a new, retail-centric way to manage and promote your products on Google. It allows you to browse your inventory directly in AdWords, streamlining how you organize, bid and report on your Product Listing Ads.

We received great feedback from advertisers so far, who say that Shopping campaigns help them save time organizing their inventory and discovering new opportunities to optimize and grow their traffic online. Here are just a few things we’re hearing from retailers.

  • "We're very excited about the opportunities that come with Shopping campaigns. It makes life easier for retailers who want to get more granular with their targeting, solving many problems that exist today. Its features help clients manage, exclude and prioritize their products and can help clients continue to see increased ROI on PLAs in the future." - Todd Bowman, Product Manager, RKG

  • "Thanks to Shopping campaigns, our 8000+ product catalog is manageable now. The advanced competitive metrics, such as impression share and benchmark max. CPC, really help us manage bids efficiently." - Nick Carter, Director of Marketing & Sales, ValuePetSupplies

  • "The transition was very easy. We quickly created product groups for the top 25 brands and a ‘top sellers’ strategy and saw a 6% reduction in CPC and a 13% increase in conversion rate. The combined benefit of these two improvements alone has meant our CPA has reduced by 20% since we launched Shopping campaigns." - Rich Brown, Head of PPC, Farfetch

  • “Transitioning our customer to the new Shopping campaigns was the best decision. They not only saved us time, but the additional information on benchmark CTRs and max CPCs also helped us to optimize the campaign efficiently, lowering our CPA by 88%.” - Melanie Lang, Head of SEA, Beyond Media

  • "Shopping campaigns definitely gave us more control over our bidding, helping us quadruple our click-through rate, reduce our cost-per-order by two-thirds, and increase our conversion rate by 88% year on year." - Shira Reineking, Head of Campaign Management Online Business, real, - 

Starting today, Shopping campaigns are now available to all advertisers around the world.*

Based on feedback from early adopters, Shopping campaigns also now allow you to bulk edit your product groups at scale. API support and a bid simulator are coming soon. We’ll continue to build out support for Shopping campaigns, working closely with external agencies and search management platforms as well.

Learn how to get started with the help of a few resources:

Need additional assistance? We’re happy to help. Feel free to visit our Help Center or contact us.

Posted by Eric Tholomé, Director of Product Management, Google Shopping

*For a full list of countries targetable with Product Listing Ads, visit the help center.

Every day, users come to Google to search for products and connect with merchants to make their purchase. We continue to work hard to improve the shopping experience and starting today, users in Austria, Belgium, Denmark, Mexico, Norway, Poland, Sweden and Turkey will begin to see Product Listing Ads more frequently on their shopping-related queries. Product Listing Ads are highly relevant ads that include rich product information directly in the ad itself - which may include a product image, price, and merchant name.

Where you’ll see Product Listing Ads in these countries
Product Listing Ads will appear in a single unit on Google search results when we identify that a search query has commercial intent, and when we have enough relevant products to match that user's query. This unit will be labeled as ‘Sponsored’ and will initially occupy space on the right-hand side of the search results page, above text ads.

We look forward to continuing to build delightful shopping experiences for consumers and working closely with merchants around the world.

Posted by Santiago Andrigo, Product Manager, Google Shopping

In a couple of days, it will be November and the holiday rush will be in full swing. With six fewer days between Thanksgiving and Christmas compared to last year, retailers must make the condensed holiday shopping period count. Here are our top tips for using Product Listing Ads (PLAs) to your advantage this holiday.

Sway undecided shoppers with timely promotions. Gift givers are often in the market for things they don’t normally buy, and according to our recent research, price is the main reason they decide to shop somewhere new. We saw this in action last year, as one in four holiday shoppers purchased from a retailer they had never shopped with before. Including promotional text like free shipping, price discounts, coupons, and purchase incentives in your PLA campaign can help close the deal with shoppers still trying to make up their minds. In fact, one in five say free shipping will be the deciding factor on purchases this year, so make sure your shipping settings in Merchant Center accurately reflect free shipping if you offer it.

Fill in the gaps in your data feed. Great product data powers the most effective PLAs. It helps you win the trust and confidence of active shoppers by letting them know you have exactly what they’re looking for. One of the most worthwhile things you can do is to take a close look at your data feeds and make sure you’re including all the key information that would draw the attention of a potential customer.

Here’s an example of filling in the gaps in your data feed:

Short Sleeve Solid Dress
NY Collection Short Sleeve Solid Green Dress
Short sleeve solid dress…
The NY Collection short sleeve knee length dress…
Google Product Category
Clothing > Sales
Apparel & Accessories > Clothing > Dresses > Cocktail Dresses

NY Collection



Keep your data feeds fresh. The holidays are a time for high inventory turnover and price changes, so don’t disappoint potential customers with stale and inaccurate information. Keep your data feed content up-to-date and upload your feed as frequently as needed (up to 4 times per day) to ensure your products have accurate stock statuses, prices, and promotional information. Remember to account a few hours for data feed processing and approvals. 

Build a campaign structure you can maintain through the holiday hustle. Create product targets and bid more aggressively on products with good performance and high demand during the holiday season, such as seasonal items, best sellers, or products with high margins. You should also ensure there is only one All products target with the lowest bid of all your product targets to capture consumer interest in your low priority products.

Maximize your exposure to constantly-connected consumers. People will shop at all hours, across devices this holiday. For example, 84% of shoppers with smartphones actively browse the web while in a store, looking for comparable deals online. At minimum, aim to maximize your visibility on product search results by running both text ads and PLAs. Then focus on incremental gains: ensure your PLAs are showing on mobile devices and increase bids when a consumer is in or near your store, or even while they’re browsing nearby competitors’ offerings. Capitalize on recent improvements in mobile PLAs to increase mobile traffic, and point people to your physical stores with local availability for Product Listing Ads

Posted by Erica Sievert, Product Marketing Manager, Google Shopping

Everyday, people search on Google for the best products from retailers large and small. With Product Listing Ads (PLA) on Google Shopping, people can browse a wide selection of products, finding high-quality imagery and relevant product information like brand and price.

To make it easier for you to connect with these consumers and promote your products on Google, we’re introducing Shopping campaigns, a new campaign type for PLAs. Shopping campaigns streamline how you manage and bid on your products, report on your performance, and find opportunities to grow your traffic from Google.
Key benefits

1. Retail-centric way to manage your products

Shopping campaigns allow you to browse your product inventory directly in AdWords and create product groups for the items you want to bid on. For example, if you’re a fashion retailer, you’ll see what types of shoes are in your data feed and how many boots you can promote. You use the product attributes derived from your data feed such as Google product category, product type, brand, condition, item id and custom labels to organize your inventory into product groups. Custom labels are a new, structured way to tag your products in your data feed with attributes that matter to you, such as ‘margin’ to separate your high- and low-margin products. To see all the items you can bid on, the Products tab will show you a full list of your approved products and their product attributes.
2. Advanced reporting to measure product performance

Regardless of how you choose to structure your product groups, Shopping campaigns offer the unprecedented ability to view your performance data by product or product attribute. Since performance metrics are associated with the item and not the product group, you can filter and segment data by your product attributes. This includes Google product category, product type, brand, condition, item id and custom labels. For example, you’ll see which Apparel & Accessories categories drive the most clicks, without having to break out your clothing category into a separate product group.
3. Competitive data to size your opportunity

To help you optimize and scale your PLAs, Shopping campaigns provide insights into your competitive landscape. In the Product Groups tab, you can add benchmark columns to see the estimated average CTR and Max CPC for other advertisers with similar products. The competitive performance data you see is aggregated and averaged, so all performance data is anonymous. Coming soon, you’ll have impression share columns to help you understand the opportunity lost due to insufficient bids and budgets, and a bid simulator will help you estimate the amount of impressions you’ll receive as you adjust your bids.
How to get started

Shopping campaigns are currently available to a limited number of advertisers. It will be rolling out gradually in the US, with full global availability by early next year. API support will come in 2014 as well.

You can learn more about Shopping campaigns at some upcoming events. Join us at our Learn With Google webinar for Shopping campaigns on November 20, 2013, and find us at Search Engine Strategies in Chicago on November 6, 2013.

We've built Shopping campaigns with retailers in mind, and if you'd like to be an early adopter to share your feedback, you can express your interest here. We'd love to hear from you!

Posted by Sameer Samat, Vice President of Product Management, Google Shopping

People are increasingly turning to their mobile devices as shopping assistants at home, in stores, and on the go, and constant connectivity is helping shoppers find the products they want, whenever they want. Google Shopping connects people looking for products with the best places to buy both online and in local stores, and there are big opportunities for retailers to connect with mobile shoppers using mobile Product Listing Ads (PLA), particularly as we head into the holiday retail season.

Expanded Google Shopping results on mobile devices
As part of our efforts to help retailers promote their products to people across devices, we’re updating the look of the mobile PLA unit on to help shoppers more easily browse and discover products on their mobile device. Users can now swipe to quickly see more products in the mobile PLA unit without having to leave the search results page. The unit will also feature larger product images and product titles. This update gives more retailers the opportunity to appear on the mobile PLA unit, and early tests show that it drives more traffic to retailers.

Retailer success stories with mobile PLAs
Many advertisers have already positioned themselves for success by leveraging mobile PLAs ahead of the holidays. Below are just a couple of examples.

  • understands that their customers are very mobile-savvy, so they increased their focus on optimizing their mobile PLA campaign. Within a few months, they grew their mobile PLA campaign clicks by 371%, their conversions climbed 537%, and their mobile return on ad spend (ROAS) increased by 77%. Learn more.

  • implemented mobile PLAs for their entire product line after seeing major lifts in their online advertising efforts via desktop PLA campaigns. Mobile PLAs are now a major driver of their overall mobile growth, delivering a 31% lift in overall mobile conversions. In addition, they focused heavily on converting new mobile traffic by redesigning their mobile site to increase the speed and overall usability of product pages and navigation. Learn more.

Show your Product Listing Ads to smartphone shoppers
If your PLA campaigns aren’t already opted into mobile, there’s still time to apply mobile bid adjustments to help you capture valuable real estate on mobile shopping search results with over a month left before Thanksgiving.

If you need help getting started, please join our webinar on Wednesday, October 23 at 10 am Pacific Time to hear tips and best practices for creating and optimizing a mobile PLA campaign.

Posted by Jennifer Liu, Group Product Manager, Google Shopping

With the holidays right around the corner and shoppers already beginning their holiday shopping research online, advertisers are getting poised to reach those customers. Research from Think With Google shows that online sales during Black Friday increased by 26% last year.* By optimizing your Product Listing Ads you can not only increase your overall sales but also aid you in preparing early for a head start on this year’s holiday rush. To help you get ready, we want to share a few holiday optimization tips and insights from Channel Intelligence and also invite you to a webinar on October 15th at 11am PT.

Channel Intelligence is a feed management service acquired by Google in February. Channel Intelligence works with many merchants to deliver high quality product feeds across all major shopping engine services, including Product Listing Ads. Channel Intelligence manages feeds, optimizes bidding and provides data quality monitoring for clients. These services can help with increasing Return on Ad Spend while improving the performance of individual products on shopping engines.

Here are some best practices Channel Intelligence uses to help merchants prepare for a successful holiday with Product Listing Ads:

  • Make sure your data quality is accurate. A good data feed is important. Confirm that all of your products are correctly submitted to Google and approved. Review policies for such things as non-family safe items.
  • Get ready for traffic across devices. Shoppers will be on-the-go throughout the holidays. Reach where shoppers are by opting into mobile bidding as part of your overall holiday strategy.
  • Prepare for Cyber Monday. Shoppers are going to be looking for the best deals on products. If you are planning to have holiday promotions for your products, there’s a separate attribute for promotional text. More details can be found in the feed specifications at the Merchant Center Help Center.

Join Channel Intelligence for a webinar on October 15th at 11am PT

The team at Channel Intelligence will share knowledge and experience with Product Listing Ads to help you prepare for the holidays. The team is giving insight on how merchants can get more from their product campaigns this season. Topics will cover where multichannel retail is heading, how you can improve your ad content, and how to apply best practices to your campaigns.

If you are interested in the webinar, register here.

To learn more about Channel Intelligence services, visit If you are new to Product Listing Ads and would like step-by-step instructions on how you can get started, check out our Get Started Guide.

Posted by TT Ramgopal, Head of Channel Intelligence

*Comscore, Inc., 2012 Holiday Season To Date vs. Corresponding Days in 2011, NonTravel (Retail) Spending, November 2012

With less than three months to Black Friday, the holiday shopping season is quickly approaching. We know that advertisers with Product Listing Ads campaigns are in search of new ways to optimize their product data and drive more traffic to their stores.

Last week, we hosted Google Shopping Office Hours via Hangouts on Air to share general advice on data feeds and unique product identifiers. We saw great engagement and will be broadcasting additional sessions, deep-diving into topics that will help prepare your data feeds for the holidays.

Below is a calendar of Google Shopping Office Hours for the upcoming months. We encourage you to attend sessions of interest. We’ll discuss the topic for the first 20 minutes then open up the forum to live Q&A. If you already know what you’d like to ask or want to request a topic, feel free to submit your responses here. Questions on the event pages below will also answered in the Q&A.

Pricing, Taxes & Shipping
Tuesday, September 10, 2013 @ 10:00 AM PT
How do I include the right price into my data feed?
How does tax & shipping work?
What if I have a sale or promotion for free shipping?
Registration Link

Troubleshooting Disapprovals
Tuesday, September 24, 2013 @ 10:00 AM PT
What do I do if my feed is disapproved?
What are the common data feed and data quality pitfalls?
How do I ensure all my products are approved?
Registration Link

Scaling Inventory Updates
Tuesday, October 8, 2013 @ 10:00 AM PT
What are the best practices for updating and editing my feed?
What are the various data feed upload methods?
What are the pros and cons of each method?
Registration Link

Optimizing Product Attributes
Tuesday, October 22, 2013 @ 10:00 AM PT
How do I improve my data quality?
What should I optimize?
Registration Link

Posted by Chris Azalde, Product Specialist, Google Shopping

On June 11th, Google Shopping will complete the transition to a commercial model in the United Kingdom, Germany, France, Japan, Italy, Spain, the Netherlands, Brazil, Australia, Switzerland and the Czech Republic. When the transition is complete, free product listings will no longer appear on Google Shopping. We believe this new model, built on Product Listing Ads, will help retailers of all sizes connect the right products with customers around the world, increase clicks to their sites, and convert more shoppers into buyers.

Onward and upward
We've been pleased with the rapid adoption of Google Shopping by the global retail community. Over 1 billion products are now being promoted globally on Google Shopping, largely driven by a 300% year-on-year growth in participating sellers (including many aggregators and marketplaces). And we’ve seen 20% growth in traffic to retailers over the past year.

Global merchant success stories
We’ve heard from a variety of retailers around the world who have embraced Google Shopping and are seeing great results. Check out the highlights below:

eSearchVision helped Vertbaudet, a retailer specializing in children’s apparel and decor, launch a Product Listing Ads campaign that accounted for 7% of sales from their website in the Autumn-Winter 2012 season.
JapanEnigmo runs a social shopping site offering domestic customers brand items from sellers outside of Japan. After they optimized their data on Google Shopping and created a Product Listing Ads campaign, Enigmo succeeded in increasing the number of new customer sign-ups. is a family-owned business that exports flower bulbs, seeds and plants across Europe and the US. They promoted their products on Google Shopping for their top export markets and saw their conversion rates increase by 20%.
United Kingdom
Forward3D helped New Look, a leading fashion retailer for men, women and teens in the UK, experiment with Product Listing Ads to increase reach and improve engagement beyond standard text ads. They used Merchant Center labels to categorize the catalogue by price bracket, balancing CPAs and ROI more effectively. As a result, New Look saw a 24% increase in revenue week over week, 68% overall revenue growth and 40% improved ROI. 

Equimedia helped, a retailer of books, stationery, and more, promote their products on Google Shopping. Product Listing Ads represent 6% of total PPC spend but generate 10% of the revenue, producing a total ROI that is 59% better than standard text ads. helped bonprix, a leading fashion retailer, complement standard text ads with Product Listing Ads, achieving a 50% higher click-through-rate and 30% higher conversion rate at the same cost-per-click.

Make the most of Google Shopping
Whether you’re just getting started with Product Listing Ads or are looking for more advanced optimization strategies, we’ve compiled our top recommendations to succeed with Google Shopping below. Read on for these quick tips and sign up for one of our upcoming Hangouts on Air in your country to learn how you can prepare for the global commercial transition.

If you’re new to Product Listing Ads
If  you’re already using Product Listing Ads
For agencies
  • Join Google Engage to get the latest agency news, trainings and support from the Google Shopping team
Need additional assistance? We’re happy to help. Feel free to visit our Help Center or call one of our Shopping specialists in your country below:
  • Australia - 1800 087 124
  • Brazil - 0800 727 8947
  • Czech Republic - 800 500 353
  • France - 805 540 727
  • Germany - 0800 5894933
  • Italy - 800930819
  • Japan - 0120-984-684
  • Netherlands - 0800 2500026
  • Spain - 900 814 539
  • Switzerland - 0800 002539
  • United Kingdom - 0800 169 0711
Posted by: Sameer Samat, Vice President of Product Management, Google Shopping